388 East Ocean Blvd #1105; Long Beach, ca 90802
phone: 310-897-4448; email: melmoore1103@gmail.com; Instagram: @so_uh_nm
PROFESSIONAL EXPERIENCE
Content Producer
Innocean Worldwide – Huntington Beach, CA: 1/15 – Present
Produce online and broadcast content for Hyundai USA and Hankook Tires.
Sr. Digital Producer
Innocean Worldwide – Huntington Beach, CA: 5/10 – 12/14
Manage production of brand campaigns tier 1 digital media for Hyundai Motor Americas. Responsibilities include:
- Online media focus of standard flash, rich media, homepage takeovers and integrated sponsorships with professional sports teams and networks such as MLB, NBA, NFL, USA and AMC
- Work directly with media agency to obtain traffic workbooks and deliverables for all projects
- Create project schedules and estimates, and deliver assets on-time and within budget
- Launch and maintain redesign of YouTube.com/HyundaiUSA that includes a custom 360 spin, photo gallery and social aggregator for each vehicle in the Hyundai lineup[R21]
- Managed the launch of our dynamic ad builder, AdControl
- Managed model year updates for tier-one digital media
Account Supervisor / Project Manager
Fuse Interactive – Laguna Beach, CA: 12/08 – 3/10
Supervised a team of five account executives responsible for managing all interactive and video marketing for Kawasaki Motors Corp., U.S.A. Responsibilities Included:
- Assisted with establishing the FY2010 project list and schedule based on allotted $10 million budget and account priorities
- Provided strategic input to all marketing initiatives, including sales promotions, corporate properties, social media, video and mobile websites
- Fostered relationship with the client, growing the account revenue by more than 50% in two years
- Lead weekly client and internal team check-ins, ensuring that resources are properly allocated and projects are on schedule and within budget
- Worked with accounting department on project billing and invoicing
- Continued to perform Account Executives duties outlined below
Account Executive / Project Manager
Fuse Interactive – Laguna Beach, CA: 11/07 – 12/08
Managed a variety of projects from strategic phase to launch, including corporate websites, microsites, Facebook applications, third party flash banners, video shoots and print. Responsibilities included:
- Created project statements of work, schedules and requirements documentation
- Conducted internal project kickoffs to communicate project requirements, timeline and budget with appropriate team members
- Presented project statements of work, schedules and creative updates to key client stakeholders
- Reviewed all work to ensure that it met project objectives and client requirements
- Maintained project schedules from initial phase to launch while working with the internal team to ensure on-time execution
Account Executive
Freeman/McCue Public Relations – Irvine, CA: 7/04 – 11/07
Supported PR efforts at sponsorship and events activities, planning and executing events and press introductions for Kawasaki Motors Corp., U.S.A. Account Team. Responsibilities included:
- Built, maintained and supported relationships with national, local and enthusiast media
- Planned and implemented national product launches with top-tier national and enthusiast media
- Managed enthusiast and mainstream media website
EDUCATION
Santa Clara University: 9/00 – 6/04
Bachelor of Arts, Communications
John Cabot University: Summer 2002
Study Abroad Program, Photography